The influence of the internet in one’s relationship with consumption has grown substantially on the Brazilian and international market and this seems to be no turning back. Consumers are more and more connected to brands, products and services through the web and prove increasingly open to buying online.
This scenario points to the growing importance of optimizing user interaction with a website or application – its design must promote a relevant, efficient, gratifying product-user-context dialogue ➨ to offer a satisfactory, memorable experience with the brand, promoting loyalty and, obviously, increasing the chances of an actual purchase and offering solutions that will help people achieve their goals.
Usability tests are generally used to:
The usability test can adopt different analysis metrics – these metrics must be defined according to the objectives and challenges of each project.
Some metrics used:
Usability tests use specific software to record user interaction with the mouse, touch screen or keyboard.